Before speaking with a reporter recently about the latest upgrade to his company’s CRM platform, Nimble CMO Eric Quanstrom ate his own cooking, so to speak: that is, he used Nimble to learn as much about her as possible. A few keystrokes later, he knew where she went to school, her hometown, other business affiliations, that she was an avid tweeter and that a year ago she had exchanged emails with the company’s former PR rep. It was not a bad haul for a few clicks.
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Nimble Spreads Its Social Wings
Posted by: Erika Morphy November 11, 2013 05:00 AMBefore speaking with a reporter recently about the latest upgrade to his company’s CRM platform, Nimble CMO Eric Quanstrom ate his own cooking, so to speak: that is, he used Nimble to learn as much about her as possible. A few keystrokes later, he knew where she went to school, her hometown, other business affiliations, that she was an avid tweeter and that a year ago she had exchanged emails with the company’s former PR rep. It was not a bad haul for a few clicks.