Building on the B2B targeting and personalization ad platform it launched about a year ago, Demandbase last week debuted a new ad tool called “B2B Retargeting.” Like the Company-Targeted Advertising solution Demandbase launched in 2012, B2B Retargeting is a rare breed of online ad software in that it focuses specifically and solely on businesses — not consumers — as customers. “Retargeting is a technology that has been strictly used for consumers, not on B2B outreach,” said Greg Ott, Demandbase’s chief marketing officer.
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Demandbase Puts a B2B Spin on Retargeting
Posted by: Erika Morphy November 18, 2013 05:00 AMBuilding on the B2B targeting and personalization ad platform it launched about a year ago, Demandbase last week debuted a new ad tool called “B2B Retargeting.” Like the Company-Targeted Advertising solution Demandbase launched in 2012, B2B Retargeting is a rare breed of online ad software in that it focuses specifically and solely on businesses — not consumers — as customers. “Retargeting is a technology that has been strictly used for consumers, not on B2B outreach,” said Greg Ott, Demandbase’s chief marketing officer.