GE Capital has an iPad app, based on Salesforce.com, that integrates geospatial data to let mobile sales reps know which customers need attention and where they are. It is a simple, yet impressive example of a company using tablets and CRM functionality to improve its internal productivity. While certainly not dismissive of its capabilities, many companies would not put the necessary energy into developing it. It’s a sad fact that a direct focus on productivity is often missing when companies mobilize their CRM apps and outreach.
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Tablets and CRM, Part 2: Revolution in the Making
Posted by: Erika Morphy November 19, 2013 05:00 AMGE Capital has an iPad app, based on Salesforce.com, that integrates geospatial data to let mobile sales reps know which customers need attention and where they are. It is a simple, yet impressive example of a company using tablets and CRM functionality to improve its internal productivity. While certainly not dismissive of its capabilities, many companies would not put the necessary energy into developing it. It’s a sad fact that a direct focus on productivity is often missing when companies mobilize their CRM apps and outreach.