Email marketing will be a key strategy in retailers’ advertising playbooks this holiday season, but not just any email. Increasingly, it is becoming clear that more consumers are reading emails via their mobile devices — in many cases, only that way. They are also using their mobile devices in stores for last-minute product research, and that includes the emailed offers from local merchants. In fact, a full 48 percent of email is now opened on a mobile device, according to Engauge’s Ashley Twist.
So you are recommending to place one of the most highest scoring spam words in the subject line, Free? Yikes.
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Email Marketing for the Holidays, Part 1: Making the Right Mobile Impression
Posted by: Erika Morphy December 3, 2013 05:00 AMEmail marketing will be a key strategy in retailers’ advertising playbooks this holiday season, but not just any email. Increasingly, it is becoming clear that more consumers are reading emails via their mobile devices — in many cases, only that way. They are also using their mobile devices in stores for last-minute product research, and that includes the emailed offers from local merchants. In fact, a full 48 percent of email is now opened on a mobile device, according to Engauge’s Ashley Twist.