The new customer era that we’re all a part of accepts that the direct contact between a vendor and customer or potential customer is being augmented by non-human intermediaries like websites, software robots that triage customer issues, e-commerce systems, social media, and who knows what else. The good news is that customers leave data trails like ants leave trails of pheromones leading from the nest to a candy bar on a sidewalk. The key differentiator of success for competing vendors is how they capture and process the data trail.
'Social media plays a great role in tracking down these customer trails. This is something that CRM systems to take advantage of to tailor to customer needs. For eg., Agile CRM collates all customer data from all over the internet into one centralized page, and this makes mktg automation function much smoother with more personalization. Social media has huge scope, and CRM companies shouldn't be lagging behind in making use of the customer's overwhelming presence on it.'
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Top of the Funnel
Posted by: Denis Pombriant December 4, 2013 05:00 AMThe new customer era that we’re all a part of accepts that the direct contact between a vendor and customer or potential customer is being augmented by non-human intermediaries like websites, software robots that triage customer issues, e-commerce systems, social media, and who knows what else. The good news is that customers leave data trails like ants leave trails of pheromones leading from the nest to a candy bar on a sidewalk. The key differentiator of success for competing vendors is how they capture and process the data trail.