There’s no doubt email marketing has become nonnegotiable for retailers during the holiday season, and that’s particularly true on the mobile side. Mobile emailed offers are also playing bit roles in other strategies, such as showrooming. Retailers have learned not to push against this trend but to fight back by targeting shoppers while they are actually in the store. One method, of course, is to use email marketing messages optimized for smartphones.
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Email Marketing for the Holidays, Part 2: Crafting a Compelling Call to Action
Posted by: Erika Morphy December 10, 2013 08:31 AMThere’s no doubt email marketing has become nonnegotiable for retailers during the holiday season, and that’s particularly true on the mobile side. Mobile emailed offers are also playing bit roles in other strategies, such as showrooming. Retailers have learned not to push against this trend but to fight back by targeting shoppers while they are actually in the store. One method, of course, is to use email marketing messages optimized for smartphones.