We are nearing year-end, and that means it’s time for my annual year in review. This is not an attempt at a quantitative inventory — just my assessment of things that happened that will matter in the long run. From my spot, it looks like marketing took a big step toward greater relevance in 2013, the importance of being a partner in an ecosystem increased — as did the significance of software platforms — and reports of CRM’s demise were greatly exaggerated.
It was a great year for the CRM and marketing automation domains. I found the CRM death reports rather exaggerated as well. Products like Agile CRM that cater to both CRM and marketing automation are proving to be very successful in today's market, and I only expect the demand for such products to go up in the next couple of years. CRM, especially, is at a place where I think it's heading to become the main spine of an organization, no matter what size, due to the overwhelming abundance of data today, thanks to social media.
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It Was a Very Good Marketing, Partners and Platform Year
Posted by: Denis Pombriant December 11, 2013 05:00 AMWe are nearing year-end, and that means it’s time for my annual year in review. This is not an attempt at a quantitative inventory — just my assessment of things that happened that will matter in the long run. From my spot, it looks like marketing took a big step toward greater relevance in 2013, the importance of being a partner in an ecosystem increased — as did the significance of software platforms — and reports of CRM’s demise were greatly exaggerated.