Consumers seem to be softening their hate-hate relationship with the banking industry, according to a new report released Tuesday by the American Customer Satisfaction Index. In fact, customer satisfaction with financial services in general — a category that includes banks, credit unions, health insurance, property and casualty insurance and life insurance — reached a new high in the third quarter of 2013, the report found. The index is up 0.3 percent to 76.7 on a 0 to 100 scale.
This is interesting. Imagine, banks, of all sectors, getting in on the customer service game. And why not? They are, after all, a service that almost everyone avails of. So it would be wise for them to do so. And maybe, your company, no matter what industry you're in could learn a thing or two from them.
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Banks Get a Little Less Hate in Latest Satisfaction Rankings
Posted by: Erika Morphy December 12, 2013 05:00 AMConsumers seem to be softening their hate-hate relationship with the banking industry, according to a new report released Tuesday by the American Customer Satisfaction Index. In fact, customer satisfaction with financial services in general — a category that includes banks, credit unions, health insurance, property and casualty insurance and life insurance — reached a new high in the third quarter of 2013, the report found. The index is up 0.3 percent to 76.7 on a 0 to 100 scale.