Technology and social media give businesses new ways to interact with customers, to build stronger and longer-lasting relationships, and to create two-way conversations that lead to better products and happier people at both ends of the conversation. They also allow dumb businesses to expose their incompetence faster and to a wider audience than ever before. Each year we see it: Companies that miss the mark by applying “worst practices” for social media and social CRM, or businesses that are just plain insensitive to their social media peers.
Nicely put Chris, Kleargear will learn or not only time will tell, but i am sure we all learned something of this fiasco. Social media has got the king back to the forefront and that is The Customer and you nowhere offend the King or you pay for it.
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KlearGear Admitted to Social CRM Hall of Shame
Posted by: Christopher J. Bucholtz December 13, 2013 05:00 AMTechnology and social media give businesses new ways to interact with customers, to build stronger and longer-lasting relationships, and to create two-way conversations that lead to better products and happier people at both ends of the conversation. They also allow dumb businesses to expose their incompetence faster and to a wider audience than ever before. Each year we see it: Companies that miss the mark by applying “worst practices” for social media and social CRM, or businesses that are just plain insensitive to their social media peers.