The Federal Communications Commission last week voted to reconsider the ban on mobile phone calls during airplane flights, unleashing a collective cry of angst from travelers not wishing to be forced to listen to the tedious conversations of neighboring passengers. Coupled with the Federal Aviation Administration’s decision earlier this year that it would allow travelers to make phone calls during take off and landing, the move suggests a new opportunity may open up for mobile marketers targeting business travelers in real time.
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The Emerging Real-Time Business Traveler Market Takes Flight
Posted by: Erika Morphy December 17, 2013 05:00 AMThe Federal Communications Commission last week voted to reconsider the ban on mobile phone calls during airplane flights, unleashing a collective cry of angst from travelers not wishing to be forced to listen to the tedious conversations of neighboring passengers. Coupled with the Federal Aviation Administration’s decision earlier this year that it would allow travelers to make phone calls during take off and landing, the move suggests a new opportunity may open up for mobile marketers targeting business travelers in real time.