One of the phrases CRM vendors love to toss around these days is this saw: “CRM makes every employee a salesperson.” I’m sure the VP of sales loves this vision, in which he suddenly is served by a quadrupled or quintupled number of salespeople, many of whom he doesn’t have to manage and to whom he doesn’t have to pay commission. The idea is a sham. It’s targeted at people in sales, and not the deep thinkers in sales, either; it’s directed at the same people that the saying, “CRM will solve all your problems!” worked on during the 1990s.
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With CRM, Every Employee Can Be an Ambassador
Posted by: Christopher J. Bucholtz January 2, 2014 05:00 AMOne of the phrases CRM vendors love to toss around these days is this saw: “CRM makes every employee a salesperson.” I’m sure the VP of sales loves this vision, in which he suddenly is served by a quadrupled or quintupled number of salespeople, many of whom he doesn’t have to manage and to whom he doesn’t have to pay commission. The idea is a sham. It’s targeted at people in sales, and not the deep thinkers in sales, either; it’s directed at the same people that the saying, “CRM will solve all your problems!” worked on during the 1990s.