CRM has gained significant attention and adoption among businesses eager to enhance their processes for building and maintaining customer relationships, thanks to industry visionaries such as Salesforce, Oracle and Microsoft. The central features of CRM include keeping track of customers’ information and determining their readiness to buy; however, there’s a major element of effective sales strategy that CRM systems neglect to address: collaboration.
I think the lack of collaboration on company-wide concerns, like value drivers, is down to the old problem of unclear CRM process. Defining a clear and ongoing strategy for CRM usage, including common company processes like top-level collaboration and the more unique needs of your individual business is a vital stage in the CRM implementation process.
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CRM's Collaboration Conundrum
Posted by: Mike Genstil January 7, 2014 05:00 AMCRM has gained significant attention and adoption among businesses eager to enhance their processes for building and maintaining customer relationships, thanks to industry visionaries such as Salesforce, Oracle and Microsoft. The central features of CRM include keeping track of customers’ information and determining their readiness to buy; however, there’s a major element of effective sales strategy that CRM systems neglect to address: collaboration.
Andrew Heriot
Head of Service
Maximizer Software