There was no end to the enterprise interest in mobile CRM in 2013. From apps to innovative text marketing campaigns to self-service tablet applications for B2B industries, companies were gleefully trying out new pilots and experimenting with new technologies. Why? Simply this: Computing has reached an inflection point. Desktops are just one vehicle offering access to the Internet — and one with shrinking market share, at that. Tablets and smartphones are about to outnumber PCs’ installed base, according to IDC figures.
Like the article Erika and agree that though mobile CRM capability is the future, companies who try and implement it without a structured process may struggle. Mobile access should come as standard with any good CRM solution and therefore form part of the careful process of CRM implementation every company must go through if their adoption of CRM is to be successful.
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Will 2014 Be the Year Mobile CRM Goes Omni-Channel?
Posted by: Erika Morphy January 6, 2014 05:00 AMThere was no end to the enterprise interest in mobile CRM in 2013. From apps to innovative text marketing campaigns to self-service tablet applications for B2B industries, companies were gleefully trying out new pilots and experimenting with new technologies. Why? Simply this: Computing has reached an inflection point. Desktops are just one vehicle offering access to the Internet — and one with shrinking market share, at that. Tablets and smartphones are about to outnumber PCs’ installed base, according to IDC figures.
Mike Richardson
Maximizer CRM