Microsoft on Tuesday announced that it will acquire Parature, which provides customer engagement solutions as a service. Parature’s technology will add self-service, support ticketing and other capabilities to Microsoft Dynamics. Microsoft reportedly will pay $100 million for the company. “Once the deal closes, Parature will become part of Microsoft,” said Parature cofounder and CMO Duke Chung, but “Parature cloud services will continue to be available for purchase separately.”
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Microsoft Buys Cloud Customer-Service Firm
Posted by: Richard Adhikari January 7, 2014 12:50 PMMicrosoft on Tuesday announced that it will acquire Parature, which provides customer engagement solutions as a service. Parature’s technology will add self-service, support ticketing and other capabilities to Microsoft Dynamics. Microsoft reportedly will pay $100 million for the company. “Once the deal closes, Parature will become part of Microsoft,” said Parature cofounder and CMO Duke Chung, but “Parature cloud services will continue to be available for purchase separately.”