“Customers do not want a relationship with your business, they want the benefits a relationship can offer to them.” Mitch Lieberman, managing partner at DRI and an all-around bright thinker, first said this around 2009. He wasn’t trying to smash anyone’s illusions about the value of CRM. He was trying to reset business’ thinking back to reality about the nature of relationships between buyers and sellers. Mitch has said this a lot over the last few years. It may not seem to sink in, because relationships are constantly being redefined.
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Winning the CRM Race
Posted by: Christopher J. Bucholtz January 17, 2014 09:20 AM“Customers do not want a relationship with your business, they want the benefits a relationship can offer to them.” Mitch Lieberman, managing partner at DRI and an all-around bright thinker, first said this around 2009. He wasn’t trying to smash anyone’s illusions about the value of CRM. He was trying to reset business’ thinking back to reality about the nature of relationships between buyers and sellers. Mitch has said this a lot over the last few years. It may not seem to sink in, because relationships are constantly being redefined.