Bring Your Own Device, or BYOD, is an established trend at many U.S. enterprises, and it’s likely to continue to grow. Mobile marketing is an established channel through which many U.S. companies reach customers and prospective customers — and it also is expected to grow. Is 2014 the year the twain will meet? Will marketers, especially in the B2B space, start to take advantage of the fact that consumers are using their devices for both work and play and target their ads accordingly, based on time of day or device location, or both?
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Smart Marketing in a BYOD World
Posted by: Erika Morphy January 21, 2014 09:15 AMBring Your Own Device, or BYOD, is an established trend at many U.S. enterprises, and it’s likely to continue to grow. Mobile marketing is an established channel through which many U.S. companies reach customers and prospective customers — and it also is expected to grow. Is 2014 the year the twain will meet? Will marketers, especially in the B2B space, start to take advantage of the fact that consumers are using their devices for both work and play and target their ads accordingly, based on time of day or device location, or both?