Shortly after Google’s $3.2 billion acquisition of Nest was announced, Nest CEO Tony Fadell felt obliged to clarify something for its users: Any changes to the company’s privacy policy would be opt-in. Also, Nest would be transparent about those changes, he said. It’s questionable whether Fadell can keep such a promise, unless there’s a specific provision in the acquisition contract that supports it. Still, Fadell’s remarks point to an important consideration for mobile CRM as it makes its inevitable march to the Internet of Things.
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Mobile CRM's Great Big Internet of Things Challenge
Posted by: Erika Morphy January 30, 2014 05:54 PMShortly after Google’s $3.2 billion acquisition of Nest was announced, Nest CEO Tony Fadell felt obliged to clarify something for its users: Any changes to the company’s privacy policy would be opt-in. Also, Nest would be transparent about those changes, he said. It’s questionable whether Fadell can keep such a promise, unless there’s a specific provision in the acquisition contract that supports it. Still, Fadell’s remarks point to an important consideration for mobile CRM as it makes its inevitable march to the Internet of Things.