Fueled by its recent infusion of $40 million by Goldman Sachs to invest in sales and marketing, SugarCRM plans to focus on “the nontraditional use of CRM,” said VP of Marketing Jennifer Stagnaro. “That is, we plan to go beyond the traditional uses of sales force automation and customer service and marketing automation,” she said. Nontraditional CRM is any technology that enables customer-facing employees to service the customer, and it requires a broad reach, considering the many different channels that customers use these days.
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'Nontraditional' Is the Name of the New CRM Game
Posted by: Erika Morphy February 10, 2014 07:21 PMFueled by its recent infusion of $40 million by Goldman Sachs to invest in sales and marketing, SugarCRM plans to focus on “the nontraditional use of CRM,” said VP of Marketing Jennifer Stagnaro. “That is, we plan to go beyond the traditional uses of sales force automation and customer service and marketing automation,” she said. Nontraditional CRM is any technology that enables customer-facing employees to service the customer, and it requires a broad reach, considering the many different channels that customers use these days.