If you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it’s pure genius — or pure evil genius, perhaps. Why? Because Amazon Prime encourages shoppers to come back and back again to browse and buy, and it’s all based on an incentive that online consumers hold very dear: free shipping. Amazon is notoriously tightlipped about its business, but over the years it has alluded to the high-profit Amazon Prime customer, said Clarus Marketing CEO Tom Caporaso.
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Clarus Offers Etailers a Prime-ish Loyalty Platform
Posted by: Erika Morphy February 24, 2014 09:19 PMIf you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it’s pure genius — or pure evil genius, perhaps. Why? Because Amazon Prime encourages shoppers to come back and back again to browse and buy, and it’s all based on an incentive that online consumers hold very dear: free shipping. Amazon is notoriously tightlipped about its business, but over the years it has alluded to the high-profit Amazon Prime customer, said Clarus Marketing CEO Tom Caporaso.