The travel industry will increase 41 percent by 2016, making it worth $143 billion. With that much revenue on the line, booking sites are taking significant steps to ensure that they get their piece of the traveler pie. Brands no longer can offer experiences that are irrelevant to the end-user. A business traveler getting ads about a family cruise that includes animated characters and mouse ears likely will turn elsewhere. In short, travel has become a user-centric industry, and the brand that serves up the most relevant content wins.
Loading ...
The Travel Battle Rages On: May the Most Relevant Brand Win
Posted by: Michael Wilson February 25, 2014 05:40 PMThe travel industry will increase 41 percent by 2016, making it worth $143 billion. With that much revenue on the line, booking sites are taking significant steps to ensure that they get their piece of the traveler pie. Brands no longer can offer experiences that are irrelevant to the end-user. A business traveler getting ads about a family cruise that includes animated characters and mouse ears likely will turn elsewhere. In short, travel has become a user-centric industry, and the brand that serves up the most relevant content wins.