A wave of change is now making its way through the front office with uneven results. CRM is moving from a data capture and retrieval solution to something that supports end-to-end processes — and as with ERP, data analysis is helping to improve what once were purely manual processes. The trick is in producing knowledge from data. Alone, data is useless; it first has to be digested and turned into usable information by analytics. “Data,” “information” and “knowledge” are not interchangeable terms.
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Big Data and the Process Revolution
Posted by: Denis Pombriant February 26, 2014 04:26 PMA wave of change is now making its way through the front office with uneven results. CRM is moving from a data capture and retrieval solution to something that supports end-to-end processes — and as with ERP, data analysis is helping to improve what once were purely manual processes. The trick is in producing knowledge from data. Alone, data is useless; it first has to be digested and turned into usable information by analytics. “Data,” “information” and “knowledge” are not interchangeable terms.