Pegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy — the next best action — for any given scenario, based on customer data captured by the system, along with rules configured by the user. The differentiator between this and other platforms on the market, according to Ed Burek, director of product marketing at Pegasystems, is its self-learning functionality and ability to continually adapt to changing market conditions.
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Pega's Next-Best-Action Marketing Learns on the Job
Posted by: Erika Morphy March 3, 2014 11:05 PMPegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy — the next best action — for any given scenario, based on customer data captured by the system, along with rules configured by the user. The differentiator between this and other platforms on the market, according to Ed Burek, director of product marketing at Pegasystems, is its self-learning functionality and ability to continually adapt to changing market conditions.