CRM has always purported to be about relationships, but it’s often used primarily for sales. That’s kind of a good news, bad news situation. The bad news first: CRM got a bad rap when it didn’t become a sales panacea (mostly for adoption issues). The good news: It exposed a void in the mix that marketing automation rushed to fill. Marketing automation in tandem with CRM gives businesses the tools they need to build relationships. As any couples counselor will tell you, the key to successful relationships is communication.
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4 Ways to Waste Great Marketing Opportunities
Posted by: Christopher J. Bucholtz February 28, 2014 03:53 PMCRM has always purported to be about relationships, but it’s often used primarily for sales. That’s kind of a good news, bad news situation. The bad news first: CRM got a bad rap when it didn’t become a sales panacea (mostly for adoption issues). The good news: It exposed a void in the mix that marketing automation rushed to fill. Marketing automation in tandem with CRM gives businesses the tools they need to build relationships. As any couples counselor will tell you, the key to successful relationships is communication.