Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with its purchase of LoopFuse. The end result of this newly integrated product is a marketing automation application that has predictive lead scoring and is priced and configured to be used by mid-market companies, said Salesfusion CEO Christian Nahas. “Similar tools in the market might run a company $5,000,” he said. “Ours is less than $1,000, and predictive-lead scoring is part of the platform.”
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Salesfusion Bumps Up Lead Scoring in New Marketing Automation Release
Posted by: Erika Morphy March 10, 2014 10:16 PMSalesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with its purchase of LoopFuse. The end result of this newly integrated product is a marketing automation application that has predictive lead scoring and is priced and configured to be used by mid-market companies, said Salesfusion CEO Christian Nahas. “Similar tools in the market might run a company $5,000,” he said. “Ours is less than $1,000, and predictive-lead scoring is part of the platform.”