Apple has bumped up the discounts offered in a loyalty program available to customers who spend at least $5,000 on its products over 12 months. It reportedly added unlocked iPhones and Apple TVs to the program as well. Two weeks ago, Apple improved its iOS management tools, and speculation is that the company is seeking to improve penetration in the enterprise market while shoring up its position in the education sector in the face of increasingly fierce competition from Google.
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Does Apple's Quiet Loyalty Program Make CRM Sense?
Posted by: Richard Adhikari March 11, 2014 05:42 PMApple has bumped up the discounts offered in a loyalty program available to customers who spend at least $5,000 on its products over 12 months. It reportedly added unlocked iPhones and Apple TVs to the program as well. Two weeks ago, Apple improved its iOS management tools, and speculation is that the company is seeking to improve penetration in the enterprise market while shoring up its position in the education sector in the face of increasingly fierce competition from Google.