The connected car may be zooming into the mainstream: Apple has officially entered the market. The debut of CarPlay comes nearly a year after Apple first previewed iOS in the car, tweaking the platform to move Siri, Maps and other services to the dashboard. Apple showed off CarPlay and announced new partners Ferrari, Mercedes-Benz and Volvo early last week at the Geneva International Motor Show. This week, it introduced iOS 7.1, an update that integrates mobile devices with CarPlay systems built into dashboards.
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Marketers, Start Your Engines
Posted by: Erika Morphy March 13, 2014 09:26 PMThe connected car may be zooming into the mainstream: Apple has officially entered the market. The debut of CarPlay comes nearly a year after Apple first previewed iOS in the car, tweaking the platform to move Siri, Maps and other services to the dashboard. Apple showed off CarPlay and announced new partners Ferrari, Mercedes-Benz and Volvo early last week at the Geneva International Motor Show. This week, it introduced iOS 7.1, an update that integrates mobile devices with CarPlay systems built into dashboards.