CRM is sometimes described as the place where all your customer data resides. That’s a nice image — all that helpful data, chilling in its own hangout. That data works for you, though — if you’re just storing it, it isn’t helpful. We talk a lot about what we want to do with data: We want to give sales people additional tools in their arsenals; we want to track service interactions; we want to identify the most profitable customers so we can redouble efforts to keep them loyal; and so on.
Loading ...
Digging Deeper Into CRM Data
Posted by: Christopher J. Bucholtz March 21, 2014 02:28 PMCRM is sometimes described as the place where all your customer data resides. That’s a nice image — all that helpful data, chilling in its own hangout. That data works for you, though — if you’re just storing it, it isn’t helpful. We talk a lot about what we want to do with data: We want to give sales people additional tools in their arsenals; we want to track service interactions; we want to identify the most profitable customers so we can redouble efforts to keep them loyal; and so on.