The era of inbound marketing is upon us, but a great many businesses are fearful of it. Having worked as a magazine editor and a content marketer, I find the conversations very familiar: People who haven’t written or who hate to write find many reasons not to, including some that make very little sense at first. Chief among them is, “I don’t know what to write.” “Write” has been replaced in the vernacular by the sadly bland term “create content,” but the issue is still the same: People say they don’t know what their content should be about.
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3 Ways to Source Ideas From Your Customers
Posted by: Christopher J. Bucholtz April 3, 2014 05:37 PMThe era of inbound marketing is upon us, but a great many businesses are fearful of it. Having worked as a magazine editor and a content marketer, I find the conversations very familiar: People who haven’t written or who hate to write find many reasons not to, including some that make very little sense at first. Chief among them is, “I don’t know what to write.” “Write” has been replaced in the vernacular by the sadly bland term “create content,” but the issue is still the same: People say they don’t know what their content should be about.