After racking up a number of successes, T-Mobile clearly made a misstep earlier this year, when it promoted Apple’s iPhone 5 to its BlackBerry customers. BlackBerry this week announced it would not renew T-Mobile’s license to sell its products, which expires at the end of April. Now T-Mobile is now scrambling to keep its BlackBerry customers with an offer of a $100 credit. It is an ironic turn of events for T-Mobile and its CEO, John Legere, who has achieved remarkable gains responding to cellphone users’ frustration over service offerings.
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T-Mobile Kisses Up to BlackBerry Customers
Posted by: Erika Morphy April 4, 2014 04:06 PMAfter racking up a number of successes, T-Mobile clearly made a misstep earlier this year, when it promoted Apple’s iPhone 5 to its BlackBerry customers. BlackBerry this week announced it would not renew T-Mobile’s license to sell its products, which expires at the end of April. Now T-Mobile is now scrambling to keep its BlackBerry customers with an offer of a $100 credit. It is an ironic turn of events for T-Mobile and its CEO, John Legere, who has achieved remarkable gains responding to cellphone users’ frustration over service offerings.