Which came first, the mobile device or the television? OK, that one is easy — but which comes first now — the mobile device or the television? The answer is probably television, but it’s not quite as obvious, is it? Television is the dominant screen for most consumers today, but signs are growing that the mobile screen might well supercede it at some point. We will soon have a far better understanding of mobile users and how they can be segmented, thanks to initiatives by media measurement companies.
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Which Screen Comes Second Now?
Posted by: Erika Morphy April 8, 2014 08:20 PMWhich came first, the mobile device or the television? OK, that one is easy — but which comes first now — the mobile device or the television? The answer is probably television, but it’s not quite as obvious, is it? Television is the dominant screen for most consumers today, but signs are growing that the mobile screen might well supercede it at some point. We will soon have a far better understanding of mobile users and how they can be segmented, thanks to initiatives by media measurement companies.