The rise of Internet commerce sounded a death knell for small businesses. Large e-tailers could wield massive buying power, had less overhead than brick-and-mortar stores, and could appeal to customers in new ways. They could collect customer data in the course of doing business, and turn around and use that data to better market to their customers. How could a small retailer compete? While there have been plenty of small businesses that have failed since the likes of Amazon have come on the scene, the retail apocalypse hasn’t arrived.
Thank you Christopher for your opinion article. Very good advice for our young small business looking for ways to reach out by reaching in. TK
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Small Biz CRM Secrets Any Business Can Use
Posted by: Christopher J. Bucholtz April 10, 2014 07:20 PMThe rise of Internet commerce sounded a death knell for small businesses. Large e-tailers could wield massive buying power, had less overhead than brick-and-mortar stores, and could appeal to customers in new ways. They could collect customer data in the course of doing business, and turn around and use that data to better market to their customers. How could a small retailer compete? While there have been plenty of small businesses that have failed since the likes of Amazon have come on the scene, the retail apocalypse hasn’t arrived.