After years of surprising the industry with its middling adoption, it appears that location-based mobile advertising is poised to come into its own. U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. Mobile local ad revenues will have more than tripled by 2018, reaching $15.7 billion, it projected. U.S. mobile ad spend is on an even steeper trajectory, according to BIA/Kelsey. It will grow from $11.4 billion this year to $30.3 billion in 2018.
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Mobile, Local Ad Spend Zooms Down Runway
Posted by: Erika Morphy April 11, 2014 05:35 PMAfter years of surprising the industry with its middling adoption, it appears that location-based mobile advertising is poised to come into its own. U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. Mobile local ad revenues will have more than tripled by 2018, reaching $15.7 billion, it projected. U.S. mobile ad spend is on an even steeper trajectory, according to BIA/Kelsey. It will grow from $11.4 billion this year to $30.3 billion in 2018.