Another retailer security breach, another national conversation about how these now regular occurrences need to stop. In the Michaels case, though, some of the talk touched on what by now should be remedial public relations. When you screw up and it affects your clients, apologize — profusely and without hedging or reservation.
The hacked retailer du jour apparently was unaware of this rule, given the tenor of some of the comments in reaction to its handling of the breach.
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Michaels Crafts Artless Response to Customer Data Breach
Posted by: Erika Morphy April 21, 2014 10:53 AMAnother retailer security breach, another national conversation about how these now regular occurrences need to stop. In the Michaels case, though, some of the talk touched on what by now should be remedial public relations. When you screw up and it affects your clients, apologize — profusely and without hedging or reservation.
The hacked retailer du jour apparently was unaware of this rule, given the tenor of some of the comments in reaction to its handling of the breach.