If you aren’t sold on marketing automation yet, there’s another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no longer enough. As much as 80 percent of revenue might come from the existing customer base; however, the marketing budget usually goes in the opposite direction. Keep in mind that in today’s zero-sum markets, your competition has not stopped marketing to your customers, so why should you?
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Marketing Automation's Next Gig
Posted by: Denis Pombriant April 24, 2014 05:25 PMIf you aren’t sold on marketing automation yet, there’s another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no longer enough. As much as 80 percent of revenue might come from the existing customer base; however, the marketing budget usually goes in the opposite direction. Keep in mind that in today’s zero-sum markets, your competition has not stopped marketing to your customers, so why should you?