Bringing a new product to market — or even a new version of an existing product — is not what it used to be. Back in the day your market was probably empty, a green field where you could find opportunity under a rock. Everybody needed what you had, and selling was relatively easy. Things don’t stay that way for long, though, and today you have to work hard to insert a new product into a crowded market. As a result, a product launch takes on the proportions of a military campaign.
Loading ...
Maximizing a Product Rollout
Posted by: Denis Pombriant May 14, 2014 06:11 PMBringing a new product to market — or even a new version of an existing product — is not what it used to be. Back in the day your market was probably empty, a green field where you could find opportunity under a rock. Everybody needed what you had, and selling was relatively easy. Things don’t stay that way for long, though, and today you have to work hard to insert a new product into a crowded market. As a result, a product launch takes on the proportions of a military campaign.