Gone in half the blink of an eye. Online customers, that is. Visitors are less likely to return to a site that is even 250 milliseconds slower than a competing site, according to Harry Shum, a Microsoft executive who led research and development efforts for the Bing search engine. That’s an increment of time equal to about half the amount of time it takes a human to blink. This sentiment that milliseconds matter repeatedly has been echoed by Google scientists and other leading Web performance experts. Half a blink soon might shrink.
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Zero Patience, Zero Wait: The New Customer Reality
Posted by: Manav Mital May 19, 2014 12:05 PMGone in half the blink of an eye. Online customers, that is. Visitors are less likely to return to a site that is even 250 milliseconds slower than a competing site, according to Harry Shum, a Microsoft executive who led research and development efforts for the Bing search engine. That’s an increment of time equal to about half the amount of time it takes a human to blink. This sentiment that milliseconds matter repeatedly has been echoed by Google scientists and other leading Web performance experts. Half a blink soon might shrink.