SAP has updated its cloud-based CRM portfolio with the rollout last week of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are the first cloud-based verticals for CRM, aside from a broader-based application with functionality tailored for consumer goods. In addition, SAP has introduced a cloud-based marketing performance dashboard to join the dashboards it previously released for the sales and service space.
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SAP Seeds the Cloud With Industry-Specific CRM Applications
Posted by: Erika Morphy June 2, 2014 10:00 AMSAP has updated its cloud-based CRM portfolio with the rollout last week of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are the first cloud-based verticals for CRM, aside from a broader-based application with functionality tailored for consumer goods. In addition, SAP has introduced a cloud-based marketing performance dashboard to join the dashboards it previously released for the sales and service space.