Blackbaud recently upgraded its cloud-based eTapestry fundraising application with tools addressing what seems to be a perennial problem in CRM — dirty data. The ultimate goal of the upgrades for the application, which is designed for nonprofits, is to improve the quality of donor information. The upgrade does that via two new enhancements integrated from Blackbaud’s Target Analytics division — the Data Health Scorecard and Address Finder. “Dirty data is still a problem for a lot of companies,” said eTapestry Product Manager Mike Rusche.
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Blackbaud Weaves New Data Services Into eTapestry
Posted by: Erika Morphy July 7, 2014 07:09 PMBlackbaud recently upgraded its cloud-based eTapestry fundraising application with tools addressing what seems to be a perennial problem in CRM — dirty data. The ultimate goal of the upgrades for the application, which is designed for nonprofits, is to improve the quality of donor information. The upgrade does that via two new enhancements integrated from Blackbaud’s Target Analytics division — the Data Health Scorecard and Address Finder. “Dirty data is still a problem for a lot of companies,” said eTapestry Product Manager Mike Rusche.