Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ will become a wholly owned subsidiary of Salesforce, according to an SEC filing. Many of Salesforce’s partners — such as Totango, C9 and Aviso — already offer analytics, and “what I think is more important is this [purchase] gives Salesforce more of a footprint in process orientation,” said Denis Pombriant, principal of Beagle Research.
Loading ...
There May Be More to Salesforce's RelateIQ Buy Than Meets the Eye
Posted by: Richard Adhikari July 14, 2014 06:59 PMSalesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ will become a wholly owned subsidiary of Salesforce, according to an SEC filing. Many of Salesforce’s partners — such as Totango, C9 and Aviso — already offer analytics, and “what I think is more important is this [purchase] gives Salesforce more of a footprint in process orientation,” said Denis Pombriant, principal of Beagle Research.