Your company has a CRM system that employees love and use regularly, and marketing automation tools to help streamline and automate all of your online marketing activities. That’s a great start, but did you know that most marketing qualified leads — more than 94 percent by some estimates — don’t convert to paid customers? That doesn’t mean your sales and marketing information systems aren’t doing their job, but it could mean they’re not optimized for lead scoring.
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6 Ways to Hone Your Lead-Scoring Skills
Posted by: Doug Camplejohn July 25, 2014 01:25 PMYour company has a CRM system that employees love and use regularly, and marketing automation tools to help streamline and automate all of your online marketing activities. That’s a great start, but did you know that most marketing qualified leads — more than 94 percent by some estimates — don’t convert to paid customers? That doesn’t mean your sales and marketing information systems aren’t doing their job, but it could mean they’re not optimized for lead scoring.