I was impressed by the announcement by Salesforce.com last week of a new product combination it calls “Sales Reach.” It’s supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities functionality that helps reps run micro-campaigns, perform nurturing and develop communities. As someone who once carried a bag for a living, my reaction was, “Oh happy day!” While marketing automation has taken the industry by storm over the last couple of years, I don’t know any business that generates all of the leads a sales person needs.
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Sales Reach: A Marketing Tool for Reps
Posted by: Denis Pombriant July 30, 2014 07:20 PMI was impressed by the announcement by Salesforce.com last week of a new product combination it calls “Sales Reach.” It’s supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities functionality that helps reps run micro-campaigns, perform nurturing and develop communities. As someone who once carried a bag for a living, my reaction was, “Oh happy day!” While marketing automation has taken the industry by storm over the last couple of years, I don’t know any business that generates all of the leads a sales person needs.