Google has launched a new service that lets advertisers track their ads’ success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company’s website after a user arrives there by clicking on an ad. If a user makes a phone call following the ad click, Google then supplies the advertiser with information about which keyword and ad sparked the phone call.
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Google Pinpoints Ads That Get Customers on the Horn
Posted by: Rachelle Dragani August 19, 2014 02:07 PMGoogle has launched a new service that lets advertisers track their ads’ success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company’s website after a user arrives there by clicking on an ad. If a user makes a phone call following the ad click, Google then supplies the advertiser with information about which keyword and ad sparked the phone call.