One of the CRM secrets to success is executive buy-in. That typically means the support of a high-level executive for the deployment and use of CRM technology. That executive often is an SVP of sales, or maybe a chief revenue officer or a CMO. The support of multiple executive roles is critical to implementing and supporting a CRM strategy. Having the buy-in of one executive is not enough. If you really want to capitalize on CRM to boost the bottom line, your entire leadership must embrace it — not the technology, but the discipline of CRM.
It's baffling to me how any executive can turn down a tool so necessary and so useful as CRM. It's even worse when they do, as you mention, use it as a weapon against unsuspecting sales reps who're just doing their jobs.
How can you not see CRM as an invaluable asset to your business as a way to improve efficiency, increase sales, augment visibility, and upgrade your brand.
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The 5 Worst Blunders of CRM-Destroying Execs
Posted by: Christopher J. Bucholtz September 9, 2014 06:37 PMOne of the CRM secrets to success is executive buy-in. That typically means the support of a high-level executive for the deployment and use of CRM technology. That executive often is an SVP of sales, or maybe a chief revenue officer or a CMO. The support of multiple executive roles is critical to implementing and supporting a CRM strategy. Having the buy-in of one executive is not enough. If you really want to capitalize on CRM to boost the bottom line, your entire leadership must embrace it — not the technology, but the discipline of CRM.
How can you not see CRM as an invaluable asset to your business as a way to improve efficiency, increase sales, augment visibility, and upgrade your brand.
It's a no-brainer.
Brad Hodson
JobNimbus