The wearables market heated up last week with Apple’s introduction of its Watch and payment processing service, and the implications for CRM are interesting. First off, the announcement shows how very young the wearables marketplace is and how far it has to go.
Second, even though wearables are by nature devices intimately connected to us and our motivations, they are still devices, which should concern us. Why? Because they have the potential of buying things for us that we might not realize.
Loading ...
The Wearables Revolution
Posted by: Denis Pombriant September 18, 2014 06:28 AMThe wearables market heated up last week with Apple’s introduction of its Watch and payment processing service, and the implications for CRM are interesting. First off, the announcement shows how very young the wearables marketplace is and how far it has to go.
Second, even though wearables are by nature devices intimately connected to us and our motivations, they are still devices, which should concern us. Why? Because they have the potential of buying things for us that we might not realize.