There was a lot to like at Salesforce ExactTarget’s Connections 2014 user conference in Indianapolis last week. Now all that’s needed is a shorter name. The words “marketing cloud” need to be fitted in there too, but I forget how. Perhaps it’s ExactTarget’s Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well. Companies too often are unaware of what their moments of truth even are, and consequently — and inadvertently — they disappoint customers.
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A Lot to Like in the Midwest
Posted by: Denis Pombriant October 1, 2014 07:06 PMThere was a lot to like at Salesforce ExactTarget’s Connections 2014 user conference in Indianapolis last week. Now all that’s needed is a shorter name. The words “marketing cloud” need to be fitted in there too, but I forget how. Perhaps it’s ExactTarget’s Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well. Companies too often are unaware of what their moments of truth even are, and consequently — and inadvertently — they disappoint customers.