The old saw is that sales is a numbers game. That’s kind of true — but less so every passing year. In reality, it’s becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too — which they’re becoming, thanks to the advent of better software and smarter ways of using it. If you choose right and arm your team the right way, their marketing accuracy will increase and your sales team will hit the target more often.
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Shooting for Sales? Give Marketing the Right Weapons
Posted by: Christopher J. Bucholtz October 10, 2014 05:14 PMThe old saw is that sales is a numbers game. That’s kind of true — but less so every passing year. In reality, it’s becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too — which they’re becoming, thanks to the advent of better software and smarter ways of using it. If you choose right and arm your team the right way, their marketing accuracy will increase and your sales team will hit the target more often.