Bluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. There is very little that’s controversial. Salesforce is a juggernaut at this point, growing at an exceptional and exponential pace. My only quibble with the account is that it does not look very far beneath the surface of the statistics. To say that this is all driven by “digital disruption” is to give a name to a phenomenon without identifying a cause — and the cause is important.
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The Customer Science Revolution
Posted by: Denis Pombriant October 23, 2014 07:42 PMBluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. There is very little that’s controversial. Salesforce is a juggernaut at this point, growing at an exceptional and exponential pace. My only quibble with the account is that it does not look very far beneath the surface of the statistics. To say that this is all driven by “digital disruption” is to give a name to a phenomenon without identifying a cause — and the cause is important.