Perhaps the most important thing you can do before buying business software is to understand what you really want. Software is different from buying a car — a physical thing you can inspect and whose operation you understand. It’s different from buying a commodity, whose characteristics are already clear and there’s little variation from purchase to purchase. Buying software is buying something abstract. Technically, you are paying for the ones and zeros that make it up — but that’s not what you’re really buying.
Technology such as a CRM can definitely help meet business goals with minimum effort. CRM's today can be extended to any business function to cater to a specific or generic demand.
Good post, Chris. We'll share this with businesses considering Agile CRM, as we get a lot of questions along the lines of "is Agile CRM right for me?" from businesses focused only on their current or projected/future needs, rather than both!
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CRM Selection: Getting Requirements to Reflect Reality
Posted by: Christopher J. Bucholtz October 24, 2014 04:25 PMPerhaps the most important thing you can do before buying business software is to understand what you really want. Software is different from buying a car — a physical thing you can inspect and whose operation you understand. It’s different from buying a commodity, whose characteristics are already clear and there’s little variation from purchase to purchase. Buying software is buying something abstract. Technically, you are paying for the ones and zeros that make it up — but that’s not what you’re really buying.