Apple’s debut of Apple Pay has been more than a little bumpy, and the company may be in for some additional negative press about its competitive position before the dust settles. However, there is one major factor in Apple’s favor that could help it win the mobile payments tug-of-war in the end: time. Apple Pay’s launch was marred somewhat by reports of banks double-billing some consumers. Worse, when the consumers turned to Apple, they were informed that it had no transaction records and therefore could do nothing to help.
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Apple Pay May Leave CurrentC in the Dust
Posted by: Erika Morphy October 30, 2014 09:11 PMApple’s debut of Apple Pay has been more than a little bumpy, and the company may be in for some additional negative press about its competitive position before the dust settles. However, there is one major factor in Apple’s favor that could help it win the mobile payments tug-of-war in the end: time. Apple Pay’s launch was marred somewhat by reports of banks double-billing some consumers. Worse, when the consumers turned to Apple, they were informed that it had no transaction records and therefore could do nothing to help.