Don’t get me wrong — I think very highly of CRM. I’ve been making a living writing about it for almost a decade, and I would highly recommend it to anyone who asks about it. Still, covering CRM is a little bit like writing an honest biography of a complex person.
Yes, there were moments when your subject achieved great things and was covered in glory, but there were also times when he didn’t behave so well. In CRM’s earlier days, it was touted as a panacea, which gave rise to its terrifying “failure” numbers.
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5 Promises CRM Can't Keep
Posted by: Christopher J. Bucholtz November 10, 2014 04:31 PMDon’t get me wrong — I think very highly of CRM. I’ve been making a living writing about it for almost a decade, and I would highly recommend it to anyone who asks about it. Still, covering CRM is a little bit like writing an honest biography of a complex person.
Yes, there were moments when your subject achieved great things and was covered in glory, but there were also times when he didn’t behave so well. In CRM’s earlier days, it was touted as a panacea, which gave rise to its terrifying “failure” numbers.